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Master Moments: George Howell

George Howell, of course, is the brilliant entrepreneur that first created the Coffee Connection in 1970’s Boston and was one of the original proponents of Specialty Coffee. His chain of 24 stores was the dominant retailer in Boston, which lead to its eventual purchase by Starbucks in 1994. Along with the sale of the cafes – the Frappuccino – which George invented, became part of Starbucks’ nation-wide menu. The Cup of Excellence, whose primary purpose is to highlight the cra

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