What Our Coffee Myth Says About Our Industry
Every significant contribution to humanity has its origin, story, or myth. Coffee comes complete with a rather charming myth of its...
Starting Your Content Marketing Plan
Content Marketing has been around for ages; however, it has never been more accessible yet complicated. More and more people are spending...
Unconventional Conventions
As we turn the corner on six months into the Pandemic and closing out summer we are starting to miss some of the things that were our...
Getting Online and In Line to Sell Coffee: part 1
Written by: Alfonso of Blue Mayan Coffee The changes in technology, and particularly the impact of COVID-19, have pushed commerce to the...
How to Build a Great Home Bar: Step by Step – part 1
What will your bar look like? We’ll help you build the menu, you bring the style. Steps: Cut the bullshit by building a night bar, not a...
5 Tips on your Home-Work
As CEO of F+B Therapy and a consultant in food and beverage I have been self employed for a decade. Previous to F+B I was also self...
Virtual Café: Adaptation Series
Any time there is an extreme event in history there are always two camps of people: those that see difficulty and struggle in every...
OVID-reaction: Adaptation Series
Over reaction is never the correct reaction. As we are all aware, the global population was affected by a huge change this year and it...
9 Tips on how Wine People Buy Wine
1. We don’t buy $2 wine, ever (you know the one) Just. Don’t. And. Never. Look. Back. It’s. Over. It’s. Ooooooovvvaaa. Sorry to say, but...
Retro-Reno Concept: Adaptation Series
Adaptation Series 1 Throwback to Mid-Town Lunch – vending cafes for densely populated cities. The current pandemic is going to populate...
Big Eats HV Resto Week
It is that special time of the year again, when the best of Hudson Valley restaurants come together to open their doors to locals and...
Bro-mancing the Roast
Philadelphia has been a one-roaster kind of town for almost 2 decades now. When La Colombe opened its doors in 1994 it was a revelation...
Beer, ME
Recently, I took a jaunt up to my hometown of Portland, ME. Being that I grew up there as a boy, I never really got the full scope of...
Interview: Chris Owens, Roaster of Handsome Coffee
F+B Therapy caught up for an interview with Chris Owens from Handsome Coffee Roasters in Los Angeles. Vintage Probat – damn Handsome....
Like F+B on Facebook!
F+B Therapy has a new Facebook page. Like F+B Therapy on Facebook and get a behind the scenes look! #fnbtherapy #JakeLeonti
Fresh Cup Files: Interview Jesse Sweeney of Caffe Umbria
The March issue of Fresh Cup Magazine has been published and is available on their website as well as printed form. F+B’s own Jake Leonti...
Restaurant Week in the Hudson Valley
Monday, March 11 marks the beginning of Hudson Valley’s Restaurant Week lasting through March 24th. The event was kicked off on Tuesday...
Stop Selling and Start Solving
The public has a bad image of sales people and the idea of sales in general. They are viewed as someone who is trying to lure our money...




















