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Sourcing Travel: Brazil
This is the ultimate way to travel to origin and truly understand coffee.
jak00
May 26, 20254 min read


The Coffee That Built America
The Coffee Episode is March 30 at 9pm EST Sunday, March 30th at 9pm EST the History Channel will release a new episode of Food that Built...
jak00
Mar 18, 20251 min read


The PRObusta Movement
Robusta coffee is on the rise with quality improvements and a movement toward expanding our pallet lexicon.
jak00
Mar 5, 20253 min read


Don't Eat the Low Hanging Fruit
When starting a new position, it can be tempting to jump in and enthusiastically start hacking away at the quick wins. There is almost...
jak00
Feb 25, 20253 min read


A Year at Gregorys Coffee
A year review of working as Director of Coffee at Gregorys Coffee in New York City.
jak00
Feb 18, 20253 min read


Navigating the C in a Rising Tide
Quick recap and insight into rising prices on the coffee C market. Also includes buying strategies for 2025
jak00
Feb 9, 20252 min read


Jets to Brazil
Join a group of coffee pros and Brazilian natives on a tour through the Cerrado Belt of Minas Gerais, Brazil. All in-country expenses are...
jak00
Jul 2, 20242 min read


The Long and Short of Green Coffee Now
For those of you buying or selling green coffee right now, I’m sure you’ve noticed it is a bit of a roller coaster. Low yield in Vietnam...
jak00
Jul 2, 20242 min read


The 5th Wave of Coffee is Microwave
Minneapolis based roaster, Peace Coffee has a reputation for what I call "stunt-innovations" which are basically gimmicks. I call them...
jak00
Apr 1, 20241 min read


Elevate Your Palate
This year at SCA there will be a million opportunities to learn more, up-skill your team and broaden your coffee horizons. On Saturday...
jak00
Mar 29, 20242 min read


Purist or Process
The thread between people's personalities and beverage preferences never fails to fascinate me. Some people are very process-oriented and...
jak00
Mar 20, 20243 min read


2023 Podcast Highlights
2023 marked the completion of the first season of the Food + Beverage Therapy podcast. What an amazing journey it has been already! I was...
jak00
Jan 16, 20242 min read


2023 Year in Review
2023 was memorable at F+B Therapy. I finished my first season of podcasts (see list below of most popular episodes in Season 1) and...
jak00
Jan 15, 20242 min read


Podcast: Advocating Coffee with Bill Murray
Bill Murray, President and CEO at the National Coffee Association, is a serious advocate for the coffee industry. The NCA does the...
jak00
Jan 12, 20241 min read


The CosMc Appeal
"McDonald’s this week unveiled its new quick-service and beverage-focused drive-through concept called CosMc’s. Named after an obscure...
jak00
Dec 14, 20232 min read


Podcast: Revolution with Sahra Nguyen
Sahra Nguyen is the Founder and CEO of Nguyen Coffee Supply and she has been starting a revolution in the coffee industry by rallying the...
jak00
Dec 12, 20231 min read


Why Restaurants Should Not Roast Coffee
Technology is evolving rapidly, and automation is becoming more ubiquitous in every business. Over the past couple of years, there have...
jak00
Sep 12, 20231 min read


Podcast: Laird Hamilton is Fully Functional
LAIRD HAMILTON is a Waterman, Big Wave Surfer and Co-Founder of Laird Superfood, a functional ingredient company dedicated to supporting...
jak00
Sep 12, 20231 min read


Do Avocados Belong in Coffee?
I'm all for functional ingredients getting in on the action of the coffee space. I love a good chaga-cino or a buttered up Bulletproof...
jak00
Sep 5, 20232 min read


Passion Vs. Profit - When to Roast
Roasting coffee can be an alluring proposition. Many are drawn to the romance and craftsmanship behind it, while others are seduced by...
jak00
Aug 22, 20231 min read
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