Opening in the Time of COVID

MVB Coffee Lounge by Marcell Von Berlin on Melrose Ave. in West Hollywood, CA In February of 2020, I took a trip to LA to visit a prospective cafe. I was excited for the opportunity to plan out a beautiful cafe with an edgy menu on trendy Melrose Avenue in West Hollywood in the iconic storefront of designer Marcell Von Berlin. I had lived in LA previously for over five years, so the client base and the location were already familiar to me. I had already sketched out a food an

Getting Online and In Line to Sell Coffee: part 1

Written by: Alfonso of Blue Mayan Coffee The changes in technology, and particularly the impact of COVID-19, have pushed commerce to the ever-expanding realm of the internet, and coffee ventures are not exempt from those trends. Notwithstanding the attractiveness of targeting particular shopper personas through sniper-like tools provided by the Amazons, Googles, and Facebooks of the world, all too eagerly, most entrepreneurs want to jump into selling coffee online without ade

How to Build a Great Home Bar: Step by Step – part 1

What will your bar look like? We’ll help you build the menu, you bring the style. Steps: Cut the bullshit by building a night bar, not a day bar, that makes nightcaps. [If you insist on keeping a day bar I recommend you offer high quality session-able wine and beer and maybe a bottle or tequila or mezcal wouldn’t hurt either along with plenty of water so you can actually graduate to your night bar.] Reverse-engineer your bar to make three stone cold classic, stirred cocktails

5 Tips on your Home-Work

As CEO of F+B Therapy and a consultant in food and beverage I have been self employed for a decade. Previous to F+B I was also self employed for another five years working in the film industry as a writer and director. Self Discipline has always been a point of strength for me when it comes to work. Lou Gehrig was my favorite baseball player of all time and Hemingway one of my favorite writers. Hemingway famously would start his day by sharpening 20 pencils before he would st