Bill Murray, President and CEO at the National Coffee Association, is a serious advocate for the coffee industry. The NCA does the talking where coffee cannot. They defend coffee's rights to be made and served throughout the US.
In our conversation Mr. Murray and I discuss the upcoming EU deforestation regulations and how they will affect the coffee industry. We also touch-on keeping coffee off the California cancer list and what challenges our industry may face in the future. We explore growing a community and the upcoming NCA Convention this coming March in Nashville!
Enjoy!
Food and Beverage Therapy Podcast
includes Interviews and talks about leadership, entrepreneurship and innovation in the world of coffee. Learn from experts, CEOs and leaders in the coffee industry on how they challenge themselves, continue to grow, innovate and reinvent the landscape that makes up the business I love, coffee. Jake Leonti The Cafe Guru, is a coffee business expert, green grader, roaster, barista and entrepreneur that has worked at every step of the value chain over a twenty+ year career. Jake shares insights, tips and mantras to help you along your coffee journey. A potpourri of food and beverage salves. Listen to learn about coffee, the people who make it and the business that drives us.