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Podcast: Helen Russell on Wholesale and Retail Symbiosis

Helen Russell is the Co-Founder and Executive Chair at Equator Coffee in San Rafael, CA and she has a lot to say about the symbiotic relationship between Wholesale and Retail in the coffee business.

Helen also has a lot to say about the value of people, product and process and how to use this as a force for good as Equator has done through its commitment to the B Corp certification.

Equator Coffee was founded in 1995, around the exact time Intelligentsia, Counter Culture and La Colombe were all founded as the beginning of what would become the 3rd Wave of coffee. Listen to Helen share their story and how Equator has been a leader in conscious capitalism and continuous to grow with people and planet in mind.

This episode also features, for the first time, my new co-host: Andi Trindle Mersch!

Andi has been working in the coffee trade for over thirty years and is currently the VP Coffee Operations and Sustainability at Philz Coffee.

Andi is also a Board Member - Coffee Coalition for Racial Equity.

Now You Can Watch The Video Too!

If You Liked That Episode, You're Going To Like This!


includes Interviews and talks about leadership, entrepreneurship and innovation in the world of coffee. Learn from experts, CEOs and leaders in the coffee industry on how they challenge themselves, continue to grow, innovate and reinvent the landscape that makes up the business I love, coffee. Jake Leonti, The Cafe Guru, is a coffee consultant / coffee business expert and entrepreneur that has worked at every step of the value chain over a twenty+ year career. Jake shares insights, tips and mantras to help you along your coffee journey. A potpourri of food and beverage salves. Listen to learn about coffee, the people who make it and the business that drives us.

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