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Why Restaurants Should Not Roast Coffee

Technology is evolving rapidly, and automation is becoming more ubiquitous in every business. Over the past couple of years, there have been a few automated coffee-roasting machines that would make it possible for anyone to roast their own coffee without any specific knowledge of how to roast. What a fantastic and novel idea.

Apple brought the power of computers into the average person’s home and empowered them with the strength and capability of the internet and complex computing systems without needing to be a genius. Today, companies like Bellwether and Ikawa have created personal roasting appliances that can automate the roasting process with the ease of operating a laundry dryer. This has a lot of people wondering, should I roast?


Written for Santé Magazine by Jake Leonti, F+B Therapy

Mr. Leonti has worked in coffee for over twenty years with disciplines at every link of the value chain from barista to roasting, green grading and importing. Jake is the current Editor-in-Chief of Coffee Talk Magazine, columnist at Santé Magazine, member of the Roasters Guild and host of the Food and Beverage Therapy podcast

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